Data protection rules across Europe will soon see their biggest overhaul in 20 years. In May, GDPR comes into force, and this will mean changes to the way your business handles personal data. GDPR stands for ‘General Data Protection Regulation’ and is Europe’s new framework for data protection laws. It lays out rules for collection, use, and storage of personal data.
What data is affected?
‘Personal data’ means anything by which an individual could be identified, and so includes names, postal addresses, phone numbers, email addresses, but also IP addresses (the string of numbers your computer uses to connect to the internet). And it’s not just data held electronically – an address book of contacts or paperwork in a filing cabinet would also be included.
When does GDPR start?
From 25th May, your company will have new responsibilities and your customers and contacts will have new rights. If you are not compliant, you risk a hefty fine.
At Assembly Marketing, we see GDPR as a positive way to provide a better experience for your customers. It’s an opportunity to tell clients and contacts what you are planning to do with their data and why; for example: to let them know about carefully chosen special offers, or to remind them of important matters like payments due or software updates.
What’s Assembly Marketing doing to help me?
We’re currently working on a detailed strategy to ensure that you meet your digital obligations under GDPR. We’ll be making sure that your website is GDPR compliant, and that you can continue to send targeted email newsletters to your customers and contacts.
If your website was designed by Assembly Marketing, or if we send email newsletters on your behalf, we’ll be in touch soon with tailored information on what we’re doing for you, and what action you might need to take. For example, we’re making sure that all the websites we’ve built have up to date SSL certificates and privacy policies; ensuring visitors consent to cookies under the new legal framework; and making sure you can continue to send email newsletters to your clients without breaking the rules.
What else can I do?
If you haven’t already, we suggest you start making sure that the rest of your business is GDPR compliant. We found this article helpful for general advice, and this 12 step guide produced by the Information Commissioner’s Office is also a good place to start.
We’re happy to advise on your website and marketing, and we’ll be contacting all our clients again with tailored advice. If you have any questions in the meantime, please get in touch.